Different ways to make business online
When you dream of opening your own business, you might visualize four white walls and a mess of boxes to unpack in a commercial space. However, it doesn’t have to be this way. With today’s technology, you can start and run a business online, often with little to no cost.
There are positively some ways to promote your business that will offer a better return on the investment of your time than others. Some will take weeks to pan out; while others will take months and years.
Next to focusing on your strengths, you’ll be able to assemble a client roster and get your online-based business in progress.
If you already have a WordPress website for your business and just want to add a blog, you can do this through your their dashboard.
Steps to starting an online business:
1. Plan your business
Like any industry, you’ll need a plan. Your planning procedure should include thorough market analysis, strategy for how you’ll fund product production, and perhaps a SWOT analysis to begin your planning process.
2. Register your domain name
If you’ve chosen to set up your own Ecommerce site outside of a platform such as eBay, you’ll want to make sure your chosen domain name is available and ready for use. Once you’ve secured it, the process of setting up your business website begins. You can choose to outsource this to a professional or DIY it with our handy guide.
3. Purchase web hosting
While your WordPress site is free, you’ll still want to pay to have your blog hosted, which costs more than the domain rental. You can purchase your web hosting service through a number of different companies, but some of the more popular are Godaddy, Hostgator etc.
4. Choose a WordPress theme
One of the superlative features of WordPress is that it allows you to effortlessly customize the look and feel of your website, using themes. There’s a large list of free themes available in the, WordPress theme directory or try checking out premium (paid) themes at a site like Theme Forest.
While choosing a theme, keep in mind the following:
- Is it responsive? Does it display accurately on a variety of devices, including desktop, tablets and mobile devices?
- Does it come with some level of customer support and/or a support forum?
- Does it allow a level of customization (e.g., changing colors, navigation menu, buttons, widgets, etc.)?
5. Design and build your website
Formerly you’ve got your market and product, and you’ve nailed down your selling process, now you’re prepared for your small-business web design, Remember to keep it simple. You have less than five seconds to grab someone’s attention–otherwise they’re gone, never to be seen again. Some important tips to keep in mind:
- Your website is your online storefront, so make it customer-friendly.
- Choose one or two plain fonts on a white background.
- Make your navigation clear and simple and the same on every page.
- Only use graphics, audio or video if they enhance your message.
6. Use search engines to drive targeted buyers to your site
Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. After that you can deal out the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.
7. Create a blog and post high-quality content regularly
Obviously, the most important way you can market your business online is to build a blog where you can post and share high-quality content that adds an exceeding high amount of value on a regular basis. This is definitely a very long-term strategy, and it won’t pay off overnight, but every entrepreneur needs to understand the importance of embracing this online marketing method.
Not only does structure a noteworthy blog in any industry or niche help to drive traffic by peaking the attention of Google, but it also leads to creating authority. If you can become a right in your industry, you’ll garner the attention of consumers, the media and business owners similarly. That, in turn, will snowball, build more authority, and eventually, enormous amounts of visibility and sales.
8. Develop a relationship with your customers through email marketing
Email marketing is something that every business owner should be engaged in, but it’s no easy feat. To achieve something with email marketing, you need to give something away for free in exchange for the clients email address. It needs to be something of value. If you are serious about collecting emails, take the time to create a free report or eBook that will help people in your industry or niche. Then, develop a relationship with that consumer through drip-fed campaigns using a system. However, don’t try to sell at every corner and turn. Connect first, and then focus on selling.